By Shannon Walker Social Media Changing the Way We Do Business Unlike our predecessors in commerce, the role of small business owner has significantly changed in terms of advertising. To gain market share and effectively engage customers; companies must take a social media approach to marketing. This means marketing to clients beyond normal business hours …
What are Your Goals for the New Year?
Welcome to the New Year! Have you thought about what your goals will be this year? I have been thinking about it and I would like to share with you what I plan on focusing on this year. Build repository for online help for small business owners. Over the past couple years, I have focused …
Daily Stress and Balance of Career Mother’s in their Home Office – One Day Out of My Diary
By S.Walker 6:30 am – Our four year old son comes into our bedroom to tell me he has to pee. “Go pee. Make sure to put the seat up and turn the light on.” Son, “I peed! I get a treat!” I, mom, stumble out of bed to the kitchen to start our day. …
How important is your domain name?
by S.Walker Over the years, I have helped many small businesses with their online business and identity. One question that pops up early in my relationship most clients is, “Can I use free web hosting or do I need to register a domain name and pay for hosting?” While this seems like a straightforward answer, …
Increasing Sales and Customer Visits to Your Online Store Front
Authored by S.Walker Great! It’s a bright day and you open your doors to 24-hour around the clock business with your new website. After hours, days, or maybe even months of wordsmithing the right content to drive sales and increase product sales and interest, you still have very little traffic coming to your website. Moreover, …
Modernizing or Maintaining Business Branding and Logos
Authored by S.Walker It is intriguing to discover how after a while, companies transform their image. You will find many reasons for an image change—including a “brand-new look”, fresh color palettes, and superior design. The result of improving a company identity may be enhanced profits and greater consumer identification. Nevertheless, it must be considered carefully …
